March 9, 2026
Woolworths
#MeetMeAtWoolies Cape Town Marathon Campaign
Client: Woolworths
Objective: Strengthen engagement and brand alignment within the running community.
Our Approach
Blend professional runners with everyday lifestyle runners to create content that felt credible and embedded in real training journeys.
The focus was to position Woolworths as part of runners’ routines rather than adjacent to them.
Execution
- Managed a curated creator roster including Sipho Marima and Nokwanda Gumede.
- Delivered Instagram and TikTok content across an eight-week campaign.
- Activated the Woolies Movement Strava challenge.
- Arranged a Woolworths Head Office run with creators joining the internal team.
- Captured and edited a hero video showcasing the human side of the brand.
Wins
- 790,000+ organic accounts reached.
- 32,000+ engagements generated.
- 142% growth in Woolworths’ Strava running community.
Impact
Embedded Woolworths more deeply within the running community through authentic participation and measurable growth.