B20 / G20 Integrated Campaign

Client: Telkom

Objective: Position Telkom clearly and confidently within the B20 and G20 global dialogue.

 

Our Approach

 

Translate complex economic and infrastructure themes into communication that felt cohesive, intelligent and accessible across platforms.

 

The campaign needed to perform both physically and digitally.

 

Execution

•Developed campaign messaging and creative direction

•Rolled out billboards across key Johannesburg routes

•Delivered a supporting social media campaign

•Ensured narrative and visual consistency across touchpoints

 

Impact

 

Established strong brand visibility during a globally significant forum, reinforcing Telkom’s presence in high-level economic conversations.